Google requires advertisers to verify their business identity to ensure transparency and build trust in ads across its platforms.
When your account is ready for verification, Kliken will notify you directly — either through an in-app chat message or an email — containing a unique link to begin the process with Google.
You’ll complete verification securely on Google’s site, where you’ll confirm your business details and upload any required documentation.
Quick Facts
Question | Answer |
Do I have to complete verification? | Yes. Google requires all advertisers to verify their identity. |
Will this affect billing or payments? | No. You’ll continue to pay Kliken directly — Google bills Kliken, not you. |
Who reviews my documents? | Only Google. Kliken does not access or process your verification documents unless necessary (e.g. Google disapproval, Customer Query). |
How will I know when to verify? | Kliken will contact you via chat or email with a secure Google verification link. |
What happens if I don’t verify? | Google will pause your ads until verification is completed if not completed in advance of the verification date. |
What are Google’s Advertiser and Business Operations Verifications?
Advertiser Verification
Google’s Advertiser Verification is a crucial part of their efforts to enhance transparency across the digital advertising landscape. This process requires advertisers to verify their identity or their business’s identity by providing appropriate documentation. The goal is to confirm that you, as the advertiser, are who you claim to be.
Even though Kliken manages and operates your campaigns, as the end-advertiser, you are directly subject to these Google requirements. This means that Google must verify your identity to ensure that your advertising activity on their platform is legitimate and trustworthy.
Business Operations Verification
Google’s Business Operations Verification takes the verification process a step further by ensuring that advertisers are operating their businesses in line with Google’s advertising policies. This verification involves answering specific questions about your business practices, the content of your ads, and how you plan to use Google’s advertising services.
Again, although Kliken facilitates your campaigns, Google requires that you, as the advertiser, comply with these verifications to continue advertising on their platform.
Why Google Requires Verification
Google’s verification program helps users understand who is advertising and why.
It is part of a broader effort to make digital advertising more transparent and trustworthy. Verification allows Google to:
Confirm who is behind an ad.
Display a verified business name and location in the “About this advertiser” section.
Prevent misuse, impersonation, and deceptive activity.
By verifying your business, you help maintain a safe and credible ad environment that benefits all advertisers and users.
Next Step: Completing Verification
When you receive your unique verification link from Kliken, click it to start the process.
To see what the verification page looks like — and learn how to create or select a business profile — follow this step-by-step guide:
What Happens After Submission?
Once your documents are submitted, Google typically takes between 7 to 21 days to review them, although the timeframe can vary. In some cases, Google may request additional information to complete the verification process. Should this occur, our team at Kliken will promptly reach out to you to resolve any outstanding requests. We absolutely appreciate how frustrating this can be, and we do our absolute best to make the process as direct, efficient and easy as possible.
Important Links for More Information
For further details on Google’s verification programs, you can refer to the following support articles:
What Happens If You Don’t Verify
If verification is not completed within 30 days, Google may pause or restrict your ad campaigns. Kliken cannot bypass or override these requirements, as they are enforced directly by Google. Completing verification promptly ensures your ads continue running without interruption.
If you decide not to proceed with the verification, you may be eligible for a refund in accordance with our Refund Policy. Please contact us for more information.