As you begin your journey into online advertising with Google, you may encounter terms like "Advertiser Verification" and "Business Operations Verification." You might also receive a request from Kliken to submit personal or business documentation to fulfill Google's verification requirements.

Here’s a comprehensive guide to what these verifications entail, why they’re essential, and how they impact your Google advertising campaigns.

Google’s Advertiser Verification is a crucial part of their efforts to enhance transparency across the digital advertising landscape. This process requires advertisers to verify their identity or their business’s identity by providing appropriate documentation. The goal is to confirm that you, as the advertiser, are who you claim to be.

Even though Kliken manages and operates your campaigns, as the end-advertiser, you are directly subject to these Google requirements. This means that Google must verify your identity to ensure that your advertising activity on their platform is legitimate and trustworthy.

Google’s Business Operations Verification takes the verification process a step further by ensuring that advertisers are operating their businesses in line with Google’s advertising policies. This verification involves answering specific questions about your business practices, the content of your ads, and how you plan to use Google’s advertising services.

Again, although Kliken facilitates your campaigns, Google requires that you, as the advertiser, comply with these verifications to continue advertising on their platform.

Google’s primary objective is to maintain a safe, transparent, and trustworthy environment for both users and advertisers. By conducting these verifications, Google aims to:

By verifying your identity and business operations, Google safeguards the integrity of its advertising platform, ultimately benefiting both advertisers and consumers.

It’s important to note that these verification processes are mandatory requirements set by Google, not by Kliken. While Kliken manages your advertising campaigns, we act on your behalf to submit the necessary documentation to Google. If you were managing your Google Ads account directly, you would still be required to complete these verifications.

Our role is to make this process as seamless as possible for you. We will collect the required information from you and submit it to Google to fulfill their verification requirements.

Once your documents are submitted, Google typically takes between 7 to 21 days to review them, although the timeframe can vary. In some cases, Google may request additional information to complete the verification process. Should this occur, our team at Kliken will promptly reach out to you to resolve any outstanding requests. We absolutely appreciate how frustrating this can be, and we do our absolute best to make the process as direct, efficient and easy as possible.

For further details on Google’s verification programs, you can refer to the following support articles:

Failure to complete these verifications will result in Google pausing your advertising campaigns. Your campaigns will remain paused until the verification process is successfully completed. It is important to note that your account with Kliken remains active during this time.

If you decide not to proceed with the verification, you may be eligible for a refund in accordance with our Refund Policy. Please contact us for more information.