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What is the platform fee, and why do I have to pay it for Google Product Listings?
What is the platform fee, and why do I have to pay it for Google Product Listings?
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Written by Charles Fox
Updated over 6 months ago

Introduction

Our Google Shopping services go beyond just listing optimization. We provide comprehensive product feed optimization, ensuring your campaigns perform at their best. By integrating deeply with our e-commerce partners, we streamline the entire process from product data management to campaign execution.

Key Features and Benefits

  • Complete Product Feed Management: We pull essential data from your store, including images, product titles/descriptions, order status, shipping/tax information, product availability, and more, to build, upload, and manage your product feed automatically.

  • Automation Benefits:

    • Google Merchant Center and Google Ads Setup: We handle the creation and setup of your Google Merchant Center and Google Ads accounts (if you do not have one when you start our services).

    • Real-Time Updates: Any updates to your store or products, such as price changes, are automatically reflected in your product feed.

    • Cost Efficiency: Out-of-stock products will stop serving automatically, saving you costs and time.

    • Conversion Tracking: Automatic setup and installation of conversion tracking to monitor sales, revenue, and ROI.

    • Support for Account Issues: Tier 2 support for handling suspensions, account issues, or disapproval.

    • Performance Optimization: Daily bid strategy reviews and adjustments based on performance.

  • Smart Shopping Campaigns: The automation fee allows you to build and launch Smart Shopping campaigns at any time by simply selecting your ad spend budget and loading the campaign with the selected credits.

Google Product Listings (GPL)

  • Free Listings: Google Product Listings are free and included as part of our platform fee. This ensures your products appear on Google Surfaces, such as Google Search, Images, and the organic section of the Google Shopping tab, without additional costs.

Getting Started

If you have any questions or need more information, feel free to reach out to our support team at any time. We are here to help you optimize your Google Shopping campaigns and achieve the best results.


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