At Kliken, we understand that sometimes you may need to take a break from your advertising campaign. However, we highly recommend against pausing your campaign as it can negatively affect its performance. In this article, we'll explain why pausing your campaign is not recommended and what you can do instead.

When you start a new campaign, it goes through a learning period. This is a crucial phase where the campaign gathers data and optimizes itself to reach your target audience effectively. This learning period typically lasts for the first 10-20 days of your campaign, regardless of which platform your ads are running on.

If you pause or cancel your campaign during this learning period, it may need to restart the learning process again when you resume it. This means that your campaign's performance may not be the same as it was before you paused or canceled it.

If you absolutely need to pause your campaign, we understand. Sometimes you may need to take a break, especially if you have a seasonal business or are making changes to your website. In this case, we recommend contacting our Support team at [email protected] to request a pause for your campaign.

In your email, please include the URL of your website and request that your campaign be paused. Please note that if you do pause your campaign, you will need to contact us again when you are ready to resume it.

It's important to note that pausing your campaign will not prevent further billing. If you wish to avoid further billing, you can cancel your campaign. We will save all the content of your campaign if you wish to reactivate it at a later time.

While we understand that sometimes you may need to pause your campaign, we highly recommend against it due to the potential negative impact on its performance. If you do need to pause your campaign, please contact our Support team, and remember to cancel it if you wish to avoid further billing. Thank you for choosing Kliken for your advertising needs!