A Promoted Post (also called a Boost) puts paid advertising budget behind an existing post to increase its reach, traffic, and engagement on Facebook and Instagram. Instead of relying on organic reach alone, your post is shown to a broader, targeted audience — no Ads Manager required.

Your original post stays on your Page unchanged — a Promoted Post simply runs it as a paid ad as well.

No. Promoted Posts use paid advertising budget. You set your total budget, start date, and run duration. There are no long-term contracts, and you only pay for the budget you choose.

A management fee also applies. See Billing & Refunds for Promoted Posts for the full breakdown.

To boost a post it must be published and connected to a Facebook Page or Instagram account linked to your Social Boost account. Posts with certain content types may be ineligible based on Meta's advertising policies.

If a post cannot be boosted, it will not appear as an available option in the boost flow.

From My Posts, select Boost now on the post you want to promote, then work through the flow: choose your goal, confirm your audience, set your schedule and budget, and select Purchase. Your boost goes live at the start time you set.

The first time you boost, you'll connect your Facebook Page and set up a Meta pixel for tracking. You can also connect an Instagram account to run on Instagram as well as Facebook, or choose not to. This connection step ends with Confirm and does not charge you; the only charge is at Purchase.

For a step-by-step walkthrough, see How to Promote a Post in Social Boost.

Your post is delivered across Facebook and Instagram, and your dashboard shows real-time reach, engagement, clicks, and budget spent. Delivery may ramp up over the first 24 hours as Meta's optimization improves, then stabilizes over the run.

For what to expect and when to judge results, see My Boost Is Live — What Should I Expect?

Before you select Purchase, you can edit any section of your boost. After purchase — while the boost is scheduled or running — you can still change the targeting and audience, extend the end date, and increase the budget. The goal, the post you're boosting, and lowering the budget can't be changed after purchase, and the start date locks once the boost goes live; to change any of those, cancel and create a new boost.

You can cancel a scheduled or active boost at any time. Eligible unspent ad spend is refunded automatically to your original payment method; the management fee is non-refundable. See What Happens After I Schedule a Boost? and Billing & Refunds for Promoted Posts for details.

Consider boosting when:

More impressions only help if they reach people who would actually care about your business. Every boost runs on Meta's Advantage+ audience, which starts from your Page's own details (location, language) and keeps adjusting through the run toward people who show interest in businesses like yours, not a random slice of Facebook and Instagram.

The ad itself runs on the same Meta advertising infrastructure either way, and Meta's own Boost can reach both Facebook and Instagram too. What Kliken adds is convenience: you boost, track, and budget from the same place you manage your Social Boost posts, without setting up Meta's Business Suite or Ads Manager separately.

It's also the fastest way to build an audience for a brand-new Page. Your regular posting through Social Boost grows reach gradually because it depends on people who already follow you, which makes it a solid medium- to long-term play. A Promoted Post puts budget behind one post to get in front of people beyond your current followers right away, which is what a new or growing Page usually needs first.

Ready to boost? Go to My Posts, pick the post you want to promote, and select Boost now.