Once your boost is live, your post is being delivered across Facebook and Instagram according to your selected goal, audience, budget, and schedule.
Delivery ramp-up is normal
During the first 24 hours:
Reach and engagement may fluctuate
Delivery may scale up gradually
Performance may not look stable yet
This is expected while Meta distributes your boost across placements and audiences.
When should I evaluate results?
For a clearer read on performance, wait at least 24 hours; 48 hours gives a more reliable view. Early performance doesn't necessarily reflect final results, and longer boosts may take more time to settle.
What can I track?
From your dashboard, you can monitor:
Reach
Engagement
Clicks
Budget spent
Remaining duration
Your boost runs through the end date you set, as long as it launched successfully.