Once your boost is live, your post is being delivered across Facebook and Instagram according to your selected goal, audience, budget, and schedule.
Delivery ramp-up is normal
During the first 24 hours:
Reach and engagement may fluctuate
Delivery may scale up gradually
Performance may not look stable yet
This is expected while Meta distributes your boost across placements and audiences.
When should I evaluate results?
For a clearer read on performance, wait at least 24 hours; 48 hours gives a more reliable view. Early performance doesn't necessarily reflect final results, and longer boosts may take more time to settle.
What can I track?
From your dashboard, you can monitor:
Reach
Engagement
Clicks
Budget spent
Remaining duration
Your boost runs through the end date you set, as long as it launched successfully.
Can I change a boost while it's running?
Yes â while a boost is running you can still adjust the targeting and audience, extend the end date, or increase the budget. The goal, the post you're boosting, the start date, and lowering the budget are locked once a boost is purchased. For the full list, see What Happens After I Schedule a Boost?