What is changing?
Starting October 22, 2025, Google will update its “Other restricted businesses: Government documents and services” policy.
For Search ads that fall under this policy category, Google will automatically add the following disclosure unless you are certified as a government provider:
“Not a government website”
This disclosure will appear on all Search ad formats.
Why is Google doing this?
Google’s goal is to make it clear to users that certain services advertised are not official government sites. This helps avoid confusion or misrepresentation for services that could otherwise appear government-related.
Who does this affect?
Advertisers promoting services that fall under the Government documents and services category.
If your ads are in this category, the disclosure will be applied automatically.
If your ads are not in this category, you will not see this disclosure.
Timeline
Rollout begins: October 22, 2025
Full enforcement: Within 4 weeks of rollout
What do I need to do?
No action is required on your part.
The disclosure is applied by Google directly.
If you believe your service should be certified as a government provider, you must apply through Google’s policy certification process.
Q&A:
Q: Why does my ad say “Not a government website”?
A: Google updated its policy on October 22, 2025. Ads in the “Government documents and services” category will automatically include this disclosure unless you are certified as a government provider. Learn MoreQ: Can I remove the disclosure?
A: No. This disclosure is automatically applied by Google to ensure transparency. Only certified government providers are exempt.Q: Do I need to change anything in my campaign?
A: No changes are needed. Google applies the disclosure automatically.