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Google Ads Policy Update: Political Content & Election Ads (June 2025)

An overview of the June 2025 Google Ads update to Political content and Election Ads verification policies.

C
Written by Charles Fox
Updated this week

What’s Changing?

In June 2025, Google introduced updates to its Political Content Policy and Election Ads Verification. These changes apply globally and impact how advertisers run political or election-related ads across Google platforms.

Key Changes Include:

  • Ad Format Eligibility
    Google has clarified which ad formats are allowed for election-related content. Some formats may now be restricted or require enhanced verification.

  • Updated Disclosure Requirements
    All election-related ads must include disclosures using specific wording and placement, making them clearer and more consistent across regions.

  • More Verification Options
    Google now accepts additional identity documents for election ad verification. The process to revoke or appeal verification decisions has also been updated.

  • Policy Page Layout Changes
    The design and wording of the policy pages have been refreshed to improve clarity and usability.


What This Means for Kliken Advertisers

If your campaigns mention political parties, candidates, or elections — even indirectly — this policy may apply to you.

Please review the following steps:

Check if you need to verify
Use Google’s Election Ads Verification to confirm whether your ads require verification.

Review your ad formats
Certain formats, like video or Performance Max, may no longer be eligible for political content in your region.

Update your disclosures
Ensure that your ad copy includes the correct disclosures as outlined by Google.

Stay Compliant
Failure to follow these updates may result in disapproved ads or account restrictions.


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