How to Adjust Your Campaign Budget
You have the flexibility to increase or decrease your campaign's budget at any time after your initial campaign purchase. Whether you want to add more credits to boost clicks and sales, or scale back during a seasonal slowdown, you can easily manage your budget for active campaigns.
Please note that if you are running a campaign that requires credits, the minimum monthly budget is $150.00, and the maximum is $10,000.00.
At this time, we do not support Budget Top-Ups or Campaign Boosts. We are actively reviewing our product offerings and hope to be able to offer these in the future. To help shape our offerings, please feel free to submit a feedback ticket via the Help widget!
Steps to Adjust Your Budget
Navigate to Your Subscriptions:
Go to Accounts > Subscription to view your active subscriptions
Select the Credit Card icon next to the campaign you want to review the budget for.
When hovering over, select Change Budget
You'll be taken to the Checkout page, where you'll be presented with your current campaign and values. You'll use the slider at this stage or enter your new campaign level in the monthly budget section.
Alternatively, you can visit the Manage area of your active campaign.
The impacts of these changes are covered in our article here.
Higher Ad Visibility
Increased Impressions: With a higher budget, your ads are more likely to be shown to a larger audience. This means your ads will appear more frequently across various platforms, increasing the chances of being seen by potential customers.
Better Ad Placement: Higher budgets can help secure premium ad placements. Ads that appear at the top of search results or on high-traffic websites tend to attract more clicks, driving more visitors to your site.
Extended Reach:
Targeting More Keywords: A larger budget allows you to bid on more keywords, including those that are highly competitive. This can help your ads reach a broader audience who are searching for terms related to your products or services.
Expanding Geographic Range: You can extend your ad campaigns to new regions or countries, reaching potential customers who may not have been exposed to your brand before.
Increased Click-Through Rates (CTR)
Attractive Ad Features: With a higher budget, you can invest in enhanced ad features such as ad extensions, site links, and callouts that make your ads more appealing and informative. This can improve your ad's click-through rate, driving more visitors to your website.
Ad Testing and Optimization: A larger budget provides the flexibility to test different ad creatives, formats, and strategies. By analyzing performance data and optimizing your ads, you can increase the effectiveness of your campaigns, leading to more clicks and higher traffic.
Sustained Campaign Momentum
Maintaining High Performance: If your campaign is already performing well, increasing the budget can help maintain and even accelerate this momentum. More budget means more opportunities to capture the interest of potential customers, keeping the traffic flow consistent and growing.
Seasonal and Event-Based Boosts: During peak seasons, holidays, or special events, increasing your budget can help capitalize on the heightened interest and demand. This ensures your ads are competitive and prominent when consumers are most likely to be looking for your products or services.Budget Adjustment Options
By understanding these options, you can make informed decisions to optimize your campaign's performance and budget effectively.
If you have any questions or need further assistance, please contact our support team.