The following data points are collected about a visitor to help analyze web and campaign traffic.
City
Region
Country
Time zone
Browser
Browser Version
Browser Language Setting
Browser Settings
Names, Descriptions, and versions of browser plugins
Device
Current URL
Initial Referrer
Initial Referring Domain
Operating System
Referrer
Referring Domain
Screen Height
Screen Width
Search Engine
Search Keyword
UTM Parameters (ie. any UTM tags associated with the link a customer clicked to arrive at the domain)
Last Seen (the last time a property was set or updated)
Cookies Enabled
Domain Name
Full URL
Screen Color Depth
Java Installed
Java Version
Flash Installed
Flash Version
Site Specific - Site Defined User Identifier
Goal Identifier
Connect Lead ID
IP Address
For any order processing from ecommerce sites, we may include the following data with other points listed above:
OrderID
SubTotal
Total
Tax
Shopping cart items (for some ecommerce installations)
For any purchased campaigns through networks such as Google, Facebook, and more, we will use their conversion and tracking scripts to help monitor your campaign's performance and build relevant audiences for your ads.