What you can do with Kliken

Kliken gives you a simple way to:

Keep your Facebook presence active with Social Boost (automated social posting on Meta)
Run paid ad campaigns on Google, Meta, and the open web

This article gives you a high-level overview of the main products and when to use each one.

If you want to know how setup and launch works step by step, see: How Kliken helps you advertise online.

Social Boost: automated social posting on Meta

Social Boost helps you stay active on Facebook without needing to plan and write every post yourself.

With Social Boost, Kliken can:

Automatically create and publish posts about your products or services
Use your catalog and simple options you choose in the menu
Keep your page looking current and active with regular content

Social Boost is a good fit if:

You want your Facebook page to look alive and up to date
You have limited time to create posts manually
You want ongoing visibility with your existing followers and local audience

You choose a monthly or annual subscription for Social Boost. Posts are created and published for you based on your settings, and you can adjust those settings if you want more control.

Media spend campaigns

Media spend campaigns use a monthly ad budget to bring new and returning visitors to your site. They complement Social Boost by reaching people beyond your existing followers.

Google campaigns

Use these when you want people to find you on Google.

Google Shopping campaigns: Show your products with images, prices, and titles when people search for what you sell. Best for online stores with a product catalog and the goal of getting more online sales.
Google Search campaigns: Show text ads when people search for services or products like yours. Best for service or local businesses that want more leads or bookings and want people searching for their service to find them first.

Meta (Facebook and Instagram) campaigns

Use these when you want to reach people on Facebook and Instagram with paid ads.

Catalog or product-based ads: Show your products to people as they browse, using your catalog and Meta’s systems. Best for ecommerce brands that want more sales or add-to-cart events.
Other Meta ads: Promote your business, services, or offers using your website and Facebook presence. Best for awareness, traffic, and lead generation on Meta.

Open web shopping and retargeting campaigns

Use these when you want to reach people across many websites beyond Google and Meta, and bring past visitors back.

Open web shopping campaigns: Show your products on sites across the open web, using your catalog to highlight relevant items. Best for online stores that want more product discovery and sales outside of Google and Meta.
Open web retargeting campaigns: Show ads to people who have already visited your site, reminding them of your products or services as they browse other sites. Best for bringing back visitors who did not buy or contact you.

How pricing and budgets work at a high level

Each product has its own pricing and budget options. In general:

For media spend campaigns: You choose a monthly ad budget. Kliken will not spend more than this amount, and spend is spread over the subscription period.
For Social Boost and other social posting subscriptions: You choose a monthly or annual subscription plan instead of an ad budget.

Specific pricing and limits are shown in the Kliken interface when you select a product.

Which Kliken product should I start with?

Here are some common situations and a simple starting point:

“I want my Facebook page to stay active without a lot of work.” Start with Social Boost (automated social posting on Meta).
“I sell products online and want more sales.” Start with Social Boost to keep your Facebook presence active, and Google Shopping campaigns to capture high-intent searches. Then consider adding Meta catalog ads and open web shopping and retargeting campaigns as you grow.
“I offer services and need more leads or bookings.” Start with Google Search campaigns to capture people searching for your service. Add Social Boost to keep your Facebook page active and visible, and Meta campaigns to reach people by interests and behavior.
“People visit my site but don’t buy or contact us.” Add open web retargeting campaigns to follow up with past visitors across many websites, and, if available, retargeting on Google and Meta as well.

You can mix and match products over time. Many businesses start with Social Boost to keep their presence active, then add ad campaigns that match their main growth goal.