Why Connecting an Instagram Account is Required for Advantage+ Shopping Campaigns
Connecting an Instagram account is a crucial step when setting up Advantage+ Shopping campaigns on Facebook. Instagram, as one of the primary placement options for Facebook's advertising ecosystem, enables businesses to:
Expand Reach and Visibility: Instagram has a vast audience base that allows businesses to connect with potential customers beyond Facebook.
Increase Engagement: Instagram’s visually appealing format helps capture audience attention, leading to higher engagement and conversions.
Optimize Performance: Facebook's Advantage+ Shopping campaigns leverage machine learning to deliver ads across Facebook and Instagram efficiently, optimizing for the best results.
Boost Sales Potential: Instagram placements allow businesses to showcase products via Stories, Feeds, and Explore tabs, driving sales directly from the platform.
Failure to connect an Instagram account will prevent your campaign from going live, as it is required for Advantage+ Shopping ads through Meta.
How to Connect Your Instagram Account
Follow these steps to connect your Instagram account to your Facebook campaign setup:
Go to the Facebook Campaign Status page.
Under “Connect an Instagram account,” ensure that your Instagram account is linked to the correct Facebook Business Page.
Select the appropriate Instagram account from the dropdown.
Click the "Confirm" button to complete the connection process.
If the Instagram account doesn’t appear, click the "Refresh" button to update the connection.
Once successfully connected, your Instagram account will be available as an advertising placement in your Advantage+ Shopping campaign.
What to Do If You Have an Instagram Account
If you have an Instagram account but see an error message such as "Instagram account not found," follow these troubleshooting steps:
Ensure Your Instagram is Connected to Facebook:
Go to your Facebook Business Page settings > Linked Accounts > Instagram.
Confirm the Instagram account is linked correctly.
Check User Permissions:
Ensure you have the necessary admin permissions to connect the Instagram account to your Facebook Business Manager.
Refresh the Connection:
Click the “Refresh” button to pull updated account information.
If issues persist, consider disconnecting and re-linking the Instagram account from the Facebook settings.
What to Do If You Don’t Have an Instagram Account
If you do not have an Instagram account, follow these steps to create and connect one:
Create an Instagram Account:
Go to Instagram.com or download the Instagram app.
Sign up using your business email or phone number.
Choose a username that reflects your business.
Convert to a Business Account:
Go to Settings > Account > Switch to Professional Account.
Select a business category and link it to your Facebook Business Page.
Link Instagram to Facebook:
Open your Facebook Business Page settings and navigate to Instagram > Connect Account.
Log in with your new Instagram credentials.
Once connected, return to the Facebook Campaign Status page and follow the steps to link your new Instagram account.
By ensuring your Instagram account is properly connected, you can fully leverage the potential of Advantage+ Shopping campaigns and reach a broader audience with optimized ad placements.