What Are GTINs and MPNs?
GTIN (Global Trade Item Number): A unique identifier used to identify products globally. Common examples include UPC (Universal Product Code), EAN (European Article Number), and ISBN (International Standard Book Number).
MPN (Manufacturer Part Number): A unique code issued by manufacturers to identify specific products or parts.
These identifiers ensure that your products are recognized accurately, improving visibility and campaign performance in Kliken Ads Shopping campaigns.
How GTINs and MPNs Support Kliken Ads Shopping
For Kliken Ads Shopping campaigns, GTINs and MPNs play a critical role in optimizing ad targeting, delivery, and performance:
Ensures Product Matching: GTINs enable the platform to match products to external product catalogs, improving targeting precision and ad relevance.
Enables Optimizations: Optimizations rely on accurate GTINs to optimize bidding strategies, prioritizing high-performing products and maximizing ROI.
Improves Campaign Performance: Including GTINs helps unlock enriched product data like price, availability, and reviews, which leads to higher CTR (Click-Through Rates) and ROAS (Return on Ad Spend).
Supports Compliance: Missing or invalid GTINs can result in limited product delivery or failure to meet advertising requirements, reducing campaign reach.
Impact of Missing GTINs in Kliken Ads Shopping
Product Delivery Issues: Products without GTINs may fail to match external data sources, causing ads to miss target audiences.
Optimization Limitations: There is a risk campaigns will not optimize effectively without valid GTINs, leading to underperformance and inefficient spend allocation.
Reduced Visibility: Ads for products missing GTINs may receive fewer impressions, limiting exposure across platform's advertising networks.
Common Questions and Issues
What if my product doesn’t have a GTIN?
If no GTIN exists, ensure your product data includes the MPN and brand. This ensures the product can still be included in your campaigns.What happens if GTINs are missing for eligible products?
Products with missing GTINs may face delivery restrictions or poor targeting accuracy.
KOA Optimizations will be less effective, limiting the campaign’s potential.
How do GTINs improve performance in Kliken Ads?
GTINs allow Kliken Ads to accurately identify and serve ads to relevant audiences, improving campaign efficiency, targeting precision, and overall performance.Can I run campaigns for custom products without GTINs?
Yes. For custom or handmade products, ensure the MPN and brand fields are included. These fields help the system identify the product even without a GTIN.
Best Practices for Product Data in Your Store
By ensuring your store’s product data includes accurate GTINs, MPNs, and brand fields, you can unlock the full potential of Kliken Ads Shopping campaigns, improving visibility, targeting, and ROI.
Need Help? If you encounter issues or need assistance with GTINs or MPNs in your Kliken Ads Shopping campaigns, contact our Support Team for help.