Overview
Kliken offers two ways to showcase your products on Google: Google Product Listings (Google's own name for these is "free listings") and Google Shopping (Performance Max, or PMax). Understanding the differences and benefits of each can help you optimize your product visibility.
Google Product Listings
Google Product Listings enable your products to appear on various Google surfaces, such as:
Google Search
Google Images
Google Lens
The new organic section of the Google Shopping tab
Product Listings have no ad spend and are included with an active Platform Fee. They are a good way to gain initial exposure. However, they typically drive less traffic and sales compared to paid advertising options.
Google Shopping (PMax)
Google Shopping (Performance Max) ads require a monthly budget and offer broader reach and better performance by placing your products in sponsored listings. Key benefits include:
Showing your products in the sponsored listing sections of Google Shopping
Dynamically remarketing your products across all Google networks, including YouTube, Gmail, and Google Search
Benefits of Running Both
Using both Google Product Listings and Google Shopping (PMax) together can significantly increase your product's visibility:
Increased Exposure: Your products appear in more places, similar to having both organic and paid search results.
Complementary Strategies: There is no conflict between the two; instead, they complement each other to maximize your product exposure.
Get Started
If you have any questions or need assistance getting started with Google Product Listings or Google Shopping (PMax), feel free to reach out to our support team.