What is Kliken Ads?
Kliken Ads is a way to show your products and offers on websites across the open web, not just on Google or Meta.
With Kliken Ads, you can:
Reach new shoppers who are browsing news, entertainment, and other sites
Bring past visitors back to your store with retargeting
Promote your products using images and short text, without managing every ad placement yourself
It is designed for store owners who want more traffic and sales from beyond the big search and social platforms.
Where Kliken Ads appear
Kliken Ads run on a network of websites across the open web. This can include:
News sites
Blogs and content sites
Other websites your ideal customers visit
Your ads can appear in different formats, such as product tiles or display-style ads, depending on the site and placement.
Types of campaigns: prospecting and retargeting
Kliken Ads includes two main types of campaigns:
Prospecting campaigns: Find new people who are likely to be interested in your products or services and show your ads to audiences that look similar to your ideal customers.
Retargeting campaigns: Follow up with people who have already visited your website, reminding them about your products or services as they browse other sites and helping recover visitors who left without buying or completing a key action.
Most stores benefit from using both: prospecting to reach new people, and retargeting to bring past visitors back.
How targeting works
Instead of asking you to manage long lists of keywords, Kliken Ads focuses on audiences and lifestyles.
Kliken Ads can take into account:
Geographic location – where your customers are based
Interests and behaviors – what types of products, services, and content they engage with
Demographic signals – basic characteristics appropriate for your business and region
Your website visitors – who has already visited your site and what they looked at
Kliken uses this information, combined with machine learning, to decide who is likely to be a good fit for your products, which people should see prospecting ads, and which past visitors should see retargeting ads.
You do not need to build these audiences manually. You choose your goals, locations, and budget, and Kliken Ads helps handle the rest.
What you control vs what Kliken handles
What you control
You focus on:
Connecting your website or online store
Making sure your products, prices, and content are up to date
Choosing your target locations, the types of customers you want to reach, and which products or categories to promote
Setting your monthly ad budget
Reviewing performance and adjusting as your business needs change
What Kliken and the ad networks handle
Kliken Ads and the underlying networks handle:
Building and updating your audiences based on lifestyle and behavior
Choosing where and when your ads appear across the open web
Adjusting who sees prospecting vs retargeting ads
Using machine learning to improve results over time
You get the benefit of advanced targeting without having to manage each site or audience by hand.
Requirements for using Kliken Ads
To use Kliken Ads effectively, you need:
A working website or online store
For product-based campaigns, a store and product catalog that Kliken can connect to
Compliance with the advertising rules and policies of the networks where your ads will run
If your business or products do not meet the relevant policies, your campaigns may be limited or rejected by those networks.
How Kliken Ads fits with other Kliken products
Kliken Ads focuses on the open web. It works well alongside:
Google Shopping and Search campaigns to capture high-intent searches
Meta (Facebook and Instagram) ads to reach people on social platforms
Social Boost to keep your Facebook presence active with automated posts
For a high-level view of all options, see:
Overview of Kliken products and services
How Kliken helps you advertise online
Managing Kliken Ads and getting help
You can view and manage your Kliken Ads campaigns by logging in at https://www.kliken.com/login.html.
If you need help choosing or setting up Kliken Ads, you can contact support at [email protected].