This is one of the most common questions we get asked, and we absolutely understand why! It is your store, your business, your hard work - and it is always great to see those ads in the wild (and, of course, you want to make sure they're looking as expected).

Because these platforms prioritize showing your ads to new or unengaged users who may not yet be familiar with your brand, you may not see your own ads when browsing. Even when retargeting, the retargeting is focused on the new audience created, of which you are very rarely included. This strategy helps maximize your ad spend by focusing on expanding your reach to fresh audiences who are more likely to convert rather than serving ads to those who are already aware of or have visited your site.