Google's Misrepresentation policy does not allow dishonest pricing. If an ad or landing page hides part of the cost, or makes something look cheaper than it is, Google can disapprove the ad. This article explains how to stay within the rules. Google's page always has the current details.
What Google does not allow
Not clearly showing how you charge, or the full amount the customer will pay, before and after they buy.
Pricing tactics that give a false idea of the cost and lead to higher or unexpected charges.
Examples of what this can look like:
An ad shows $9.99, but checkout adds a required $39.99 activation fee.
An app is advertised as free, but payment is needed to download or use it.
A free trial is promoted without saying how long it lasts, or that it turns into a paid subscription automatically.
How to stay compliant
Make sure the price in your ad matches what the customer pays at checkout.
Show every fee, subscription and automatic renewal up front.
If you offer a free trial, state its length and what is charged when it ends.
Check your landing pages and checkout regularly, especially after you change prices or shipping fees.
Ads that break this policy are disapproved until they are fixed, and repeated violations can lead to account suspension. Google explains how this works on its What happens if you violate our policies page.
Need help?
If an ad is disapproved and you are not sure why, log in to your Kliken account and send us a message through the chat messenger. We can tell you which policy Google flagged.