Google has special rules for ads about elections, political parties, candidates and office holders. Google updates these rules often and they differ by country, so this article explains what to check. Google's own pages always have the current details.
Do the rules apply to me?
They may, if your ads or landing pages mention an election, a political party, a candidate or a ballot measure, even indirectly. Google's Political content policy lists what counts as an election ad in each country.
What do I need to do?
Check your country. Some countries and regions do not allow election ads at all, and others restrict them around election dates. The Political content policy lists them.
Get verified first, where Google requires it. In countries with an election ads verification process, you must be verified before your election ads can run. Start with Google's Election Ads verification page.
Expect a "Paid for by" disclosure. For most ad formats, Google creates it automatically from your verification details. The policy page lists the few formats where you must add it yourself.
Leave political content out if you do not need it. If your products are not political, removing election references from your ads and landing pages keeps them outside these rules.
Ads that break these rules are disapproved, and repeated violations can lead to account suspension. Google explains how this works on its What happens if you violate our policies page.
Need help?
If an ad is disapproved and you are not sure why, log in to your Kliken account and send us a message through the chat messenger. We can tell you which policy Google flagged.