Click here to visit Google's help center to learn more about this policy. Typically campaigns are unable to run once disapproved for Sensitive Events policy.
Sensitive events |
Products that potentially capitalize on or lack reasonable sensitivity towards a natural disaster, conflict, death, public health emergency, or other tragic event
Examples (non-exhaustive): Appearing to profit from a tragic event with no discernible benefit to users; price gouging or artificially inflating prices that prohibits/limits access to vital supplies; sale of products or services (such as personal protective equipment) which may be insufficient for the demand during a sensitive event; using keywords related to a sensitive event to attempt to gain additional traffic